Tagged: Music Video

Shooting a Music Video – The Independent Musician and Filmmaker

Music Video edit screen of One More Chance by Jean Paul Espinosa

Never before have independent artists and bands had better access to shooting a music video with such powerful media tools to enable them show their craft in cinematic and broadcast quality. YouTube now provides open distribution infrastructure that delivers full high definition content (1080p) and the equipment to for high definition broadcast ready music video production can now be purchased in a consumer electronics and whitegoods store. Read more »

Song Analysis of Wrecking Ball by Miley Cyrus

Screenshot 2014-02-28 09.00.23

To say that Miley Cyrus has recently been at the forefront of Pop culture would be an understatement. Her outlandish, controversial behavior including twerking at the VMA’s, stating publically to Rolling Stone that “weed is the best drug on earth,” and swinging nude from a wrecking ball all have taken her exposure (no pun intended) to astronomical heights. Read more »

The Music Marketing Lesson from Beyonce

Image courtesy of nonu photography

On 13 December 2013, one of the world’s most successful recording artists, Beyonce Knowles had done something that no other artists has done before when it comes to launching a new album. She surprised her fans, the music industry and the rest of the world by releasing a full album on iTunes only, without any of the pre-warning, marketing hype that there is in the usual lead up to new albums being released. Read more »

YouTube cements it’s place in the Music Industry with it’s Awards


November 3, 2013 marks the beginning of a new age in the history of Music. The first YouTube music awards will be held in New York and will be streamed live. There will also be cross overs to performances and musical collaborations from Seoul, Moscow, London and Rio. The Google owned company have enlisted Lady Gaga and Eminem as artists confirmed for the event. Read more »

Song Analysis of Imagine Dragon’s Radioactive

Image courtesy of Lou Le Guilloux

Radioactive by US indie rock band Imagine Dragons reached platinum sales in Australia, Denmark, New Zealand, Norway and the US. It was also used in the promotion of the game Assasin’s Creed III, one of Ubisoft’s most successful games. David Penn takes a look at the song to discover how and why it has such an impact on the listener. Read more »